INTERNATIONAL JOURNAL OF BUSINESS AND SOCIAL ANALYTICS
The International Journal of Business and Social Analytics is a prestigious, peer-reviewed academic journal dedicated to advancing research in the fields of business, management sciences, social sciences, law, and arts. The journal serves as a platform for scholars, researchers, academicians, and practitioners to disseminate their high-quality, original scientific research papers and contribute to the knowledge and understanding of diverse disciplines. Affiliated with the esteemed Higher Education Commission, the journal upholds rigorous standards of scholarly excellence, promoting a culture of intellectual exploration and innovation. Aims and Scope: The primary mission of the International Journal of Business and Social Analytics is to foster intellectual dialogues and promote interdisciplinary collaboration among scholars and experts across a wide range of disciplines. The journal aims to publish cutting-edge research that explores significant issues, trends, challenges, and opportunities in the domains of business, management, social sciences, law, and arts. IJBSA is a globally recognized peer-reviewed journal in the fields of Social Science and business. Its primary aim is to serve as a platform for scholars and professionals to share innovative and high-quality research, including original contributions and expanded versions of previously published work. The journal's scope encompasses a broad spectrum of research areas, reflecting its commitment to fostering excellence in academic and industrial research.
Impact of family planning on maternal mortality in Pakistan: A quantitative analysis using PMMS Data
This study investigates the impact of family planning utilization on maternal mortality in Pakistan, using secondary data from the Pakistan Maternal Mortality Survey (PMMS) 2019. The research also examines the influence of key control variables including socioeconomic status, education, healthcare access, and demographic factors. A quantitative analytical approach was applied using SPSS version 24 to conduct descriptive, correlation, and regression analyses. The results show that family planning utilization is significantly and negatively associated with maternal mortality (β = -0.47, p < .001), indicating that increased contraceptive use effectively reduces maternal deaths. Control variables such as socioeconomic status (β = -0.32), education (β = -0.26), and healthcare access (β = -0.28) also demonstrated significant negative relationships with maternal mortality, underscoring the importance of these determinants in improving maternal health outcomes. The findings support existing global literature emphasizing the role of reproductive autonomy, economic empowerment, and education in reducing maternal deaths. Two hypotheses were tested and accepted, confirming that both family planning utilization and structural factors significantly influence maternal mortality. Based on the analysis, the study recommends expanding access to modern contraceptive services, improving girls’ education, enhancing healthcare infrastructure in rural areas, and addressing financial barriers through targeted support programs. The study concludes that integrated, multi-sectoral efforts are required to reduce maternal mortality and achieve Pakistan’s Sustainable Development Goal (SDG) target of fewer than 70 maternal deaths per 100,000 live births by 2030. This research contributes to evidence-based policymaking for improving maternal health in Pakistan's most vulnerable populations
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